Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG)

Our firm has close to ten years of local and international experience in the CPG/FMCG industry as founders and operators of food & beverage and hygienic & cosmetic manufacturing businesses. Leveraging this experience, we are in a position to provide consulting to businesses in the CPG/FMCG industry on every facet of their operations from raw materials procurement, to retail and direct-to-consumer distribution. Our key advisory services include:

Strategy Analysis and Formulation

The CPG/FMCG industry has specific nuances that are instrumental to the performance of a business in the industry. These nuances include product characteristics, margins, market leader behaviour, and distribution channel dynamics. We have the knowledge and experience to consider all these factors and create a promising value proposition for our clients.

Marketing Plan Development

Having a robust marketing strategy supported by effective tactics, along with a focus on brand management is key to success in the CPG/FMCG industry. The ability to differentiate and create perceived value through effective marketing is paramount. We have accumulated extensive experience in this area, and can help businesses create effective marketing plans.

Operations Analysis and Improvements

CPG/FMCG industry operating margins are generally thin due to heavy competition, and operating efficiency is a key success factor. Running a lean operation can have a significant impact on an organization’s bottom-line. Through our data analysis and performance metric evaluation services, we identify areas of improvement in our clients’ underlying operations.

Additional Services

With our core functional background in strategy, finance, big data, and analytics, combined with our industry experience in the CPG/FMCG industries, we are able to offer our clients a host of integrated services. Please see our Services page for more details.

Interested in Exploring How We Can Help?

Contact us for a complimentary consultation to discuss your project.

Retail and ECommerce

Operating margins in retail and ecommerce are thin, and running an efficient and low-cost operation is essential for any organization’s continued success. This is especially true for the Canadian market given its relatively small population spread over a very large geography. In addition, disruptive trends such as declining store traffic, the emergence of ecommerce, and changes in customer shopping habits are presenting retailers with new challenges. Our key advisory services include:

Strategy Analysis and Formulation

With a deep understanding of the Canadian retail industry and experience in a variety of large and medium-sized retailers, we bring industry insights to our clients and help them develop a robust strategy and business plan. Among the industry key success factors we consider are pricing, customer experience, returns policies, product assortment, real estate decisions, and ecommerce.

Supply Chain Operations Optimization

We have experience setting up distribution centers, fulfillment centers, delivery networks, and reverse logistics for both retail and ecommerce businesses in Canada, and can provide these services to our clients. Returns management and optimal liquidation strategies are crucial for any brick-and-mortar or ecommerce retailer to ensure a healthy bottom-line.

Omnichannel or Multichannel Analysis

Customers today expect a consistent experience regardless of the channel through which they interact with organizations. As such, understanding the interaction amongst various sales channels (web, mobile, store) and fulfillment channels (store sales, store pickup, store shipping, distribution centre shipping) is imperative to profitability as well as to providing an engaging customer experience. We have experience in both establishing and conducting thorough cost and operational analytics on omnichannel businesses. We can help clients improve customer service, while also optimizing their omnichannel cost structure.

Analytics

Our analytics and industry expertise in retail lends itself to full-cycle analysis, from raw data to board-level presentations. We have the ability to provide our clients with analytics in a variety of retail domains, such as traffic, basket attach, value-chain cost components, labor modeling, digital sales, omnichannel, real estate, and CapEx (lease vs. own) decisions. In addition, with our Logistics Analytics practice, we help our clients optimize their supply chain network in Canada by employing delivery route optimization algorithms, negotiating the best delivery rates, and reducing distribution and fulfillment center overhead costs. We can map current picking and packing workflows and recommend more efficient processes and technologies that reduce per unit storage and handling costs.

Software

Our teams have extensive experience in implementing and enhancing retail supply chain and logistics software in order to support ongoing operations. Implementing software is not just an IT project – operations and process experts need to work with IT resources to ensure alignment between technology and process. This is exactly where we excel, and can provide tremendous value to our clients. Examples of logistics software functions include placing purchase orders with vendors, receiving merchandise, shipping merchandise, picking, packing, and reverse logistics. We have experience in both waterfall and agile delivery models, and work closely with our clients to employ the model that best fits their organizational structure.

Additional Services

With our core functional background in strategy, finance, big data, and analytics, combined with our industry experience in the retail and ecommerce industries, we are able to offer our clients a host of integrated services. Please see our Services page for more details.

Interested in Exploring How We Can Help?

Contact us for a complimentary consultation to discuss your project.